As its name does not indicate, my method is not “hard”! It is based on simple principles, and provides support step by step. However, it requires a personal investment, and voluntary and rigorous attitude arise, think instead of rushing out an application, refuse prémâchée work, trust his creative capital, training …
Beyond its aesthetic qualities, a successful presentation is structured to capture the audience from the first seconds, to address the intimate center of each. Visual, appropriate and clear elements must support the report. The presenter must be able to create a harmonious relationship with the public, establish a real communication and convincing.
HARDT METHOD COMPRISES 5 KEY POINTS
H : Humanize: presentations are personal. People connect with other people, and even more so with people like themselves.
A : Analyze: so that the public appreciate your presentation and is interested in your message, you must know what is important to HIM, and adapt the benefits of your proposal (product, service) according to his expectations.
R : Write a story: you (your brand, company, product) have a unique and inimitable history. Knowing the structure is to create concrete and memorable where, in par before there were only abstract data.
D : Draw a striking visual: good design increases to 80% the impact of the presentation. Eliminate silly pictures and make speak your visual identity.
T : Training Presenter: a speaker who knows his presentation on the fingertips, which operates its strengths, shows his enthusiasm and creates empathy with his audience offers an experience that will live long in the memory of the public.
We offer workshops in French and English, which help you to raise the persuasiveness of presentations and selling your ideas!
THE STORY OF GISELLE HARDT
I was about 8 years old when I attended for the first time in a presentation. That evening, I was able to convince my father to take me with him without having the slightest idea where he went.
In a large room, some two hundred people laughed, cried, vibrated, and cheered a great man, blind since the age of three, who had come to share the terrible hardships, but also the great joys of his life. It was magical! This blind man was delivering his naked soul, exposing his weaknesses with amazing confidence in his audience, he guided on a path known only to himself.
The energy and motivation he breathed his audience remained etched in my memory indelibly. This first experience was not until much later gain meaning for me.
In my native country, Brazil, I fired my Masters in Visual Communication and a Diploma in Fashion Design. In Belgium I continued my studies: Advertising, Marketing, sales techniques, NLP, along with painting, writing and theater, which I practiced as an amateur. My deepest desire was to integrate different elements to transmit messages more effectively and creatively.
Over the years, the practical observation in addition to theoretical knowledge, I learned gross errors – and more subtle – that we should not commit. I noted a number of ingredients that work. More importantly, perhaps, I have learned that with good advice and proper involvement, everyone can deal with its strengths and weaknesses, to develop and deliver a quality presentation to an audience.
Through workshops and conferences, we have already helped hundreds of people to tell their stories, to become better presenters and their projects succeed.
Now it’s your turn! ► art-of-storytelling.com